Market Your Marketing
Good marketing work deserves to be seen.
I write about visibility, influence, and how to make your impact legible to the people inside your organization that matter.
I’m Elizabeth Humphries, a marketing visibility strategist and the writer behind Market Your Marketing. Twenty years in B2B marketing taught me one thing: good work doesn’t speak for itself. Now I help marketers fix that.
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Trick-or-Treating for Engagement
A few years ago, with a twinkle in my eye and[…]
Your Marketing Team Is Using AI. Now What?
Companies have gotten good at encouraging AI experimentation, and that part[…]
Knowing How To Do Something, Doesn’t Mean You Do It.
A while back, a sales team that I was working with[…]
AI gave average a megaphone and called it marketing
It’s not that the AI generated content isn’t good. It’s that[…]
THE PROMPT: Find the Story Your Data Tells
I’d like to say the glazed looks were from the convention[…]
Stop Guessing Why Your Work Isn’t Getting Seen
You already know something is off. You’re doing the work, hitting[…]
Your Resume Is Not Your Personal Brand
Imagine being told you need to fit half your life’s work[…]
When the Data Isn’t There
The data you need is often unavailable, untrustworthy, or incomplete. And[…]
Your Resolution Didn’t Fail. You Just Ran the Wrong Experiment.
The gym near my house was packed on January 2nd. I[…]
From “That’s Not Me” to “That’s Exactly It!”
My Spotify Wrapped labeled me a “Pink Pilates Princess.” Reader, I[…]