Market Your Marketing

• What is Market Your Marketing?

Market Your Marketing is a framework for making your work visible, valued, and impossible to ignore inside your organization.
I built it after a head of sales told me, in a leadership meeting, that he wasn’t clear on what marketing actually did, while my team was mid-sprint on three real wins. The work was solid. None of it was visible to the people who needed to see it. Twenty-plus years in B2B marketing taught me that’s not rare. Market Your Marketing is the framework that fixes it.

• How do I get my marketing taken seriously internally?

Most overlooked marketers respond by getting better at the work itself. The skills-gap fix is usually not the solutio. The real issue is typically an influence gap: you’re starting from zero with stakeholders every time you need something, because the help you’ve already given never got tracked as currency.
Close it on purpose. Make small, specific deposits before you need anything. One insight, timed to something they’re already working on. No ask attached. And when someone thanks you, don’t wave it off. Say something like, “that’s what partners do for each other.” That line does more for how you’re perceived than another polished dashboard.

• Why does good marketing work go unnoticed?

Because doing the work and reporting the work are two different jobs, and most marketers only get trained on the first one. The conflict you resolved to get a campaign live, or the risk you avoided by following the data: none of that shows up in a dashboard, and it’s not visible anywhere leadership happens to be looking.
It’s a structural gap. It shows up differently depending on your role, your organization, and which specific discipline is your weakest link. Which is why “send better updates” rarely fixes it on its own.

• What is the Invisible Marketer Assessment?

It’s a free, 15-question assessment that scores you across the five areas where internal marketers most often lose visibility: Personal Brand, Visibility, Value Framing, Internal Influence, and Strategic Adaptability. It takes about five minutes and scores out of 75 points.
It’s built for marketers who know their work is good but can’t pinpoint why it isn’t landing. You find your specific gap instead of guessing or trying to fix everything at once.

• How do I prove the business impact of my marketing work?

Translate before you present. Leadership rewards the clearest story, with the data placed where it supports that story instead of competing with it. Before I build a slide, I ask one question now: what’s the single thing this audience needs to walk away with?
If your data is incomplete, and it usually is, say so directly. Name what you can measure and what’s missing, then show the workaround you built in the meantime. Stakeholders trust “here’s what I know and here’s the gap” far more than a dashboard that quietly glosses over one.

• How do I know if I’m being seen as strategic or just busy?

Busy gets you known as the person who gets things done. A point of view is what makes you strategic, and that comes down to direction, not effort. Inexperienced marketers flood the room with details. Strategic marketers walk in with a single recommendation and a clear next step.
It plays out the same way outside the building. A resume lists where you’ve been. It doesn’t show how you think. If nobody outside your job title knows your perspective, busy is the only thing left for people to notice.

• How is AI changing what makes a marketer valuable?

AI is sorting companies into two groups right now: the ones who think AI output is good enough, and the ones who never valued marketing in the first place. It didn’t create that second group. It just gave them a faster way to confirm what they already believed.
What AI still can’t do is judgment. Knowing which 20 percent of its output is actually usable. Catching the institutional knowledge it has no way of knowing, like which messages already failed or which language sales is trying to retire. That judgment is what makes marketing human, and it’s becoming the real differentiator.