Market Your Marketing

Good marketing work deserves to be seen.

I write about visibility, influence, and how to make your impact legible to the people inside your organization that matter.

I’m Elizabeth Humphries, a marketing visibility strategist and the writer behind Market Your Marketing. Twenty years in B2B marketing taught me one thing: good work doesn’t speak for itself. Now I help marketers fix that.

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Personal Brand

Visibility

Value Framing

Internal Influence

Strategic Adaptability

The AI Assist Matrix

A Matrix of Repeatability and Time that helps to determine what items a marketer should spend time developing in AI

This matrix helps illustrate the thought process to use when determining what day-to-day task will yield the biggest return.

The basic idea is that we want to develop those items that are often repeated and where we spend the most time. This does not mean that we remove the human in the loop. The level of human involvement is a separate consideration.

With AI handing repetitive task you have more time to Market Your Marketing!

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