Good marketing work deserves to be seen.
I write about visibility, influence, and how to make your impact legible to the people inside your organization that matter.
I’m Elizabeth Humphries, a marketing visibility strategist and the writer behind Market Your Marketing. Twenty years in B2B marketing taught me one thing: good work doesn’t speak for itself. Now I help marketers fix that.
This matrix helps illustrate the thought process to use when determining what day-to-day task will yield the biggest return.
The basic idea is that we want to develop those items that are often repeated and where we spend the most time. This does not mean that we remove the human in the loop. The level of human involvement is a separate consideration.
With AI handing repetitive task you have more time to Market Your Marketing!
I have an orchestrator that handles our weekly dinner plan.
When I tell it to plan the week (Easy to start), it pulls from four places: my calendar for dinner conflicts, the last two weeks of meals so we don’t repeat what we just had, a Google Drive doc with dietary restrictions and what people actually like to eat, and a recipe folder with options. It takes all of that, applies the constraints, and returns a weekly plan with recipes assigned to specific nights, plus a grocery list (Easy to move between steps).
Those data sources are mine to update. When I find a new recipe, I add it to the folder. When nutrition priorities shift or one of my kids changes what they’re willing to eat, I update the preferences doc. The orchestrator isn’t learning or retraining. It’s reading what’s there and adjusting based on that. (Easy to change)
I still decide if the plan works for the week. I still shop. I still cook (unless I can get someone else to, hence the recipe in the calendar). But I’m not holding four different data sources in my head, checking the calendar, then my notes, then digging through folders. The orchestrator handled that.
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