When times are busy, it’s easy to lose alignment with your strategic goals.

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Being a Marketer is about more than reaching your customers.

It’s about clear communication, facilitating collaboration and fostering respect from inside your organization.


I help Marketers show the value of their team’s efforts within their organization.

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Often, we look for results too soon, jump to a different activity to stay busy, or even let the priorities of others dominate our time.

Here are three things I do to maintain alignment at the busiest of times:

1️⃣ Write it all down. I create an informal strategy with notes, random thoughts, and prioritization. It’s for my eyes only and serves as a reference when I’m juggling too many different things and need to get back to my strategic self quickly.

2️⃣ Schedule time weekly to review my progress toward goals. Regular reminders of my goals and strategies and tracking help me avoid veering too far off course and ensure I’m prepared to update others.

3️⃣ Daily retrospect. How did I spend my day? How did my activity move my team toward our goals? Looking back on the prior day helps me prioritize work going forward and create accountability for aligning resources (my time) with the output I’m responsible for.

Do you have a trick or tip to help you stay aligned with your goals?

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