Where Marketers Come To Feel Valued.
“I’m still not clear on what marketing’s doing”
I still remember where i was sitting when the head of sales said that.
The team had been delivering: program launches on time, operations streamlined, a major campaign wrapped ahead of schedule. And non of it was visibility to the people who needed to see it most.
What i saw was a pattern.
Marketing had a marketing problem.
That moment wasn’t unique to me. I’ve watched it happen to good marketers time and again, in multiple industries and in businesses of every size. The work is real. The results are real. The strategy behind the campaign, the conflict resolved to get it live, the rist averted by following the data. All of it is real.
It just doesn’t show up anywhere that leadership looks.
So the work gets done. And the marketer stays invisible.
That shift is what Market Your Marketing is built on.
A framework for making good work legible to the people inside your organization that matter. Built from 25 years working across marketing functions, manageing teams and programs and sitting in enough leadership rooms to know: the marketers who have the most influence are the once that are most visibile.
Market Your Marketing is built around five pillars:
Personal Brand – Is your professional reputation intentional or accidential?
Value Framing – Are you speaking the language of business outcomes?
Visibility – Is your work being seen by tyhe people who need to see it?
Influence – Are you shaping strategy, or just executing it?
Strategic Adaptability – Are you building the skills that keep you relevant as everything changes?
If any of that sounds familiar, your in the right place.
Take the Irreplaceable Marketing Assessment to identify where you are on your journey or start with the pillar that feels most helpful right now.