When marketers say “the work should speak for itself,” they’re often left wondering why no one’s listening.
Of course the work happened.
But if no one sees the value that marketing creates, how do they know it exists?
That’s why we must Market our Marketing—to add visibility to the value we create.
Turning Data Into Visibility
A few months ago, I started building a Perplexity Space to pull fast, meaningful data around the webinars I produce twice a month. I wanted something that gave me, and others, a quick read on performance without hours of manual digging.
It worked.
Then I did something I almost didn’t do.
I shared it.
I shared the Space with my colleagues so they could benefit from the tool. Now, this has little direct impact on my business goals. We all support different divisions, I’m not their leader, and I definitely opened myself up to critique.
So why would I share it?
I had to think about that.
I’m not in a leadership position with this group, so helping them hit their KPIs isn’t in my scope. I’m not getting a banner in the next corporate newsletter, and I wasn’t asked to do this for the team.
But I shared it anyway. Because the work was too useful to keep to myself.
When one marketer shares a win, the whole team gets smarter.
The 5 Moves to Market Your Marketing
Sometimes Marketing Your Marketing doesn’t happen at a personal level. It happens at the team level, where it creates the biggest lift.
Here are the 5 Moves that make that lift possible.
1. Master Internal Influence
I didn’t wait to be asked to create this report. I just did it and sent it to my team. The format made sense, so it got traction. Now it’s guiding next steps after every webinar.
Takeaway: Action builds influence faster than permission does.
2. Make the Value Obvious
I didn’t leave the webinar impact up to interpretation. I framed the story, pulled the data, connected the dots, and wrote the findings. When someone asks, “Is this working?” the answer is right there—no guesswork required.
Takeaway: Don’t assume others see your impact. Translate it for them.
3. Maintain Tactical Clarity
The report clearly shows where we’re strong and where we need to improve. It’s specific enough to act on, not just observe. Marketing isn’t a formula. You test, adjust, and keep refining.
Takeaway: Clarity isn’t critique. It’s fuel for iteration.
4. Multiply Impact with Smart Tools
I built the Perplexity Space once. Now we can generate a report in minutes that’s consistent, repeatable, and easy to share. No one rebuilds from scratch or decodes different report versions. It freed up valuable headspace and made insight generation simple.
For those curious, I used Perplexity because it lets me combine data, summaries, and context in one space. It’s not perfect, but it’s faster and more transparent than chasing metrics across five tabs of a spreadsheet.
Takeaway: Smart tools don’t replace thinking. They make space for it.
5. Market Yourself Inside Your Organization
I didn’t create the resource for recognition, but I didn’t avoid the credit either. Sharing it created trust and visibility. It showed I’m invested in the team and the business, not just my own metrics.
Takeaway: Quiet confidence scales better than self-promotion ever will.
Visibility Builds Credibility
I shared the tool because I didn’t want our work to vanish into the void.
We put a lot into what we do. The hardest part isn’t the work itself—it’s making sure people see it, understand it, and support it.
This little Perplexity experiment helped bring our work into focus. It gave me something tangible to point to. Something our partners could react to. Something that built momentum.
And once you have momentum, it turns into credibility.
From there, you’ve got something you can grow.
If we want marketing to have a seat at the table, we have to stop assuming the work speaks for itself. It doesn’t. Not always.
You have to show it. Share it. Translate it. Put it in their hands before they even know they need it.
Because when you do—both for yourself and for your team—it doesn’t just happen.
It matters.That’s how you Market Your Marketing.
That’s how you build influence that lasts.
FAQ
What does “Market Your Marketing” mean?
It means making the value of marketing visible—so others understand its business impact, not just its activities.
Why should I share internal tools or reports?
Because sharing value builds credibility. It helps others see marketing as a strategic function, not a service desk.
How can I build internal influence without formal authority?
Start by taking action. Show results. Translate outcomes into language that resonates with business goals.
Isn’t sharing credit risky?
It can be—but influence grows fastest when others benefit from your work. Visibility doesn’t have to mean vanity.
