Gain support, build your reputation
Marketing is more than attracting customers. Telling the story of your marketing to your internal stakeholders can be as important as the marketing you do.
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Marketing Your Marketing is Your Most Important Campaign.
As Marketers, we often focus on strategies to increase sales, leads or visibility. We look for effective ways to reach prospective customers and align our solution with their needs. While this is the bulk of our work, I’d argue that marketing your marketing internally is most important. That’s…